Inside the bubble.
On Monday evening I sat on the panel at the Inside the Bubble event organised by Banner. Sam Sethi, James Cashmore, Ian Jindal, Jose Adams, Robert Hollier and I sat on the panel. It was good fun - although we initially felt we were in a boy (+girl) band - due to the layout of the stage, the seats and the mics (see the photos below). After our opening number ;) - we moved on to discuss the impact on marketing of 'Web2.0'. The principle issue that was agreed by all the members of the panel is that there is no such thing as 'Web2.0' - we agreed there has been a huge shift during the last few years in the availability, speed and cost of access to the Internet - with a similiar shift in the price and availability of wifi enabled laptops and mobile devices. This fundamental shift in the ability for an individual to "connect" to the Internet is creating a 'connected, always on culture' - which in turn is raising people's expectations of what they can and want to do. Humans are very tribal and social by nature (2 million years of evolution...) which means services that help people stay connected to "their tribe" (email, SMS, MySpace, etribes, Bebo etc.) tap into fundamental human needs - not simply fads.
The event was literally 'inside the bubble'. This is the Serpentine Gallery in London. I was hoping we'd take off but that'll have to be another venture...
- Posted by simong on 12/10/2006.
- simong's site
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