Justin Hayward`s SI Project

The power to influence...

So.  Here we are.  My ingredients for measuring the power to influence.  This has taken a good couple of months, consultation with a number of clients, third party organisations, books read, blog posts read.

This is the thinking behind what needs to (and in 2008 I believe, will be able to) be measured in order to understand the power to influence in individual online sources and constituents that make up the staging posts for memes that travel across socialised media networks.

What's clear to me is that as well as these measures, the content and editorial control need scale in order to measure the different responses from readers. It also means that different types of sites need modelling, and then individual sites can be measured against that model to see how it differs.

I'm sorry that you can't make comments without registering for etribes.  I think this is a fault of this particular network.  However, if you email me at justinkhayward at googlemail dot com on topic, I promise to update this site with feedback. 

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• Posted by justinhayward on 11/01/2008.
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