The Long Tail of Social Networking
The doomesayers of social networking - by whom I mean those who tell you that the "herd" will just move from one social network to another, devouring new services before them - have evidently not been studying recent Internet trends. While Myspace may 'lose' 20% of it's members to Facebook, the majority of Facebook's members have never used Myspace (due the markedly different target demographic) and you can bet your boots that the Myspace users that do open Facbook accounts will do so in addition to their Myspace account - which they will continue to use concurrently and for an entirely different purpose.
Recent Internet developments have shown that the more choice we have online - the more we do online. So the trend is for more social networking - rather than network-shifting. Myspace and Facbook will cohabit - but the real interest will come when we have 100,000 more social networks, like the one for your street, or the one for your old school. Then we'll really see how long the tail is.
- Posted by lukebj on 13/06/2007.
- lukebj's site
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