By Sunshine Mugrabi

 

Silver Lake Partners and Texas Pacific Group agreed to pay about $5 billion for online travel company Sabre Holdings, the company announced Tuesday.  The move marks the second such private equity takeover of a travel reservation company in the past year.  Sabre, a Southlake, Texas, corporation, owns Travelocity, as well its Sabre Travel Network and Sabre Airline.   The private equity group acquired Sabre in a cash deal valued at $32.75 per share. The deal represents a 30 percent premium over the average closing share price over the past two months. However, as news of the proposed merger leaked out, Sabre shares gained $2.44, or almost 9 percent, at $30.76 in midday trading Monday (See: Sabre Soars on Buyout Talk). 

In the past year, two other major travel reservation companies have turned private. The Blackstone Group acquired Travelport, the parent of Orbitz and CheapTickets, earlier this year. That company has now acquired Worldspan, which operates the reservation systems for two airlines, Delta and Northwest.


 

This means that private equity controls all three of the country’s top travel reservation companies. Expedia, which recently spun off from parent IAC/Interactive, remains public.  The takeover may include a push to improve Travelocity, said Peter Morici, professor of business at the University of Maryland's Robert H. Smith School of Business. He added that online travel reservation sites have a long way to go before they’re perfected.  He compared Travelocity and Orbitz—the two top contenders—to Google and Yahoo in that customers have yet to make up their minds where their loyalties truly lie. “Right now neither of those services are optimal in terms of ease of use,” said Mr. Morici. Silver Lake Partners and TPG, he said, are most likely betting that they can turn their horse into a winner in the battle for market share.  Sabre representative Michael Berman said there will be few changes at the company in the wake of the private equity takeover.  “Our owners change, but what we do is what we do,” said Mr. Berman. Most private equity takeovers include cost cutting and other methods of increasing profitability, such as spinning off sectors of the business and taking on debt to pay for improvements. Neither of the firms have released specific information about their plans for Sabre. Both firms declined to comment. One option that the firms may choose is spinning off Travelocity and holding on to the company’s core business, Sabre’s backbone travel system known as Sabre Travel Network. This could be attractive if Sabre’s system is truly the market leader, said Mr. Morici. In 2006, Travelocity became a profitable segment of Sabre’s business, compared with a loss of $2 million in 2005. Mr. Berman attributed the success to an increase in customer loyalty and Travelocity’s ability to attract business customers. Still, this profitability is small compared with the solid numbers generated by Sabre Travel Network, which has been consistently profitable to the tune of about $250 million a year. Thus, the new owners may have to choose between a growing but still marginally profitable segment and a solid but possibly unchangeable one.